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Strickley Business Picks |
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Information
Rules: A Strategic Guide to the Network Economy
by Carl Shapiro, Hal R. Varian.
With their feet on the ground, they consider how to market and distribute goods in the
network economy, citing examples from industries as diverse as airlines, software,
entertainment, and communications. The authors cover issues such as pricing, intellectual
property, versioning, lock-in, compatibility, and standards. Clearly written and
presented, Information Rules belongs on the bookshelf of anyone who has an interest in
today's network economy--entrepreneurs, managers, investors, students. If there was ever a
textbook written on how to do business in the information age, this book is it. |
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Essential
Business Tactics for the Net (Internet World Series)
by Larry Chase.
Essential Business Tactics for the Net is more than a 'how to' book -- it's a 'why
bother?' book. It takes a 'whole egg' approach to the Internet. The first half shows you
how to use the Internet as a productivity tool for the inside of your company. The second
half demonstrates how to communicate more effectively with those outside of your company.
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Road Warriors:
Dreams and Nightmares Along the Information Highway
by Daniel Burstein, David Kline.
A dramatic behind-the-scenes account of the battle over America's technological and
economic future. The first book to offer a vivid, human-scale narrative of the warring
personalities and strategies driving the Digital Revolution. |
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Enterprise One
to One: Tools for Competing in the Interactive Age
by Don Peppers and Martha Rogers.
Their 1993 bestseller, The One to One Future, was named "book of the year" by
Tom Peters. Now, with The One to One Enterprise, Peppers and Rogers go far beyond theory
to show practical strategies for transforming any company into a successful competitor in
the age of interactivity. |
AMA Complete
Guide to Marketing Research for Small Business. by Holly Edmunds.
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David Ogilvy:
An Autobiography
by David Ogilvy.
Know as the "advertising man," David Oglivy, gives us an interesting and
lively look into his life before and after his rise in the advertising world. His creative
writing recounts the ups and downs of his adventures in a half dozen jobs and stories he
experienced. Oglivy's story recounts an eventful and exciting life of one of the business
greats of this century. |
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Taxes
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Tax Savvy for
Small Business : Year-Round Tax Advice for Small Business (2nd Ed)
by Frederick W. Daily.
Virtually every decision a small business makes has tax consequences that can affect
the bottom line. This book tells business owners what they need to know about federal
taxes, and shows them how to make the best tax decisions for their business, maximize
their profits, and stay out of trouble with the IRS. Illustrations. |
Electronic/Web Commerce
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Webonomics :
Nine Essential Principles for Growing Your Business on the World Wide Web
by Evan I. Schwartz.
The first comprehensive guide to the economics of the World Wide Web, explaining in
nine essential principles how to grow your business using the most important new
communications medium since television. Chosen as a finalist for a Global Business Book
Award (sponsored by the Financial Times and Booz Allen & Hamilton), and selected as a
finalist for a Computer Press Award in the category of Best Non-Fiction Book. |
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Understanding
Electronic Commerce
by David R. Kosiur.
Electronic commerce means conducting business online, and it's revolutionizing both
business and the Internet. An easy-to-read overview for non-specialists, these pages
explain the concepts, interrelated technologies, and emerging worldwide potential of
electronic commerce. |
Investments
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Contrarian
Investment Strategies: The Next Generation: Beat the Market by Going Against the Crowd.
by David N. Dreman.
All stock-market investors embrace the motto "Buy low, sell high." Few act
accordingly, however, for to do so would require that we go against the crowd, buying
stocks that are out of favor and selling Wall Street's darlings. Powerful psychological
forces prevent us from pursuing a contrarian investment strategy, although it consistently
beats the market, according to David Dreman, a seasoned money manager and long-time
columnist for Forbes magazine. One of the Street's best-known and most articulate
contrarians, Dreman has updated his 1982 investment classic, Contrarian Investment
Strategies, using recent research on investor psychology. His revised book combines
proven techniques for selecting undervalued stocks with fresh insights on how to defy, and
thereby profit from, the popular fears or enthusiasms of the moment. |
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The Individual
Investor Revolution
by Charles B. Carlson.
Charles B. Carlson strongly believes that anyone can become a blue-chip stock investor:
you can do it with $50 a month, little or no money up front, no fees, and--best of all--no
broker. Carlson writes that this is the best way to participate in today's stock market.
Carlson is a noted pied piper of "dividend reinvestment plans" or
DRIPs--programs that invite you to buy stock directly from companies, without a broker.
About 1,100 companies offer stock via optional monthly cash payments and reinvesting of
dividends. Better yet, 400 of these--including Disney, Exxon, IBM, and Compaq--will sell
you the first share without a broker. |
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The Electronic
Day Trader
by Marc Friedfertig, George West.
Most of us have been conditioned to approach the stock market as a long-term
proposition. Many of the bestselling investment books coach readers to seek value in the
best companies for long periods of time. Day trading, a recent phenomenon brought on by
the reform of the financial markets and by the growth of online trading, goes in just the
opposite direction. Instead of buying and holding stocks for years, successful day traders
make money by dipping in and out of the market in a matter of minutes, finding profit in
the tiny fractions between the bid and asking price of a stock or by catching the ups and
downs of stock prices, which are driven by everything including the latest news from CNBC
or speculation on what Alan Greenspan ate for breakfast. |
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Outperforming
the Market
by John Merrill.
Just how well did your stock portfolio do last year? The fact is, most of us really
don't know--or are too embarrassed to want to know. John Merrill shows you how to lay the
foundations for making sound, long-term investment decisions. |
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The Unemotional
Investor : Simple Systems for Beating the Market
by Robert Sheard.
Falling in love with your investments is easy to do. You spend lots of time looking for
that perfect company worthy of your money, then you buy it. The more the stock goes up,
the more you like it. If the stock goes down a bit, you're usually pretty forgiving. But
if it goes down a lot, you find yourself in a big dilemma. Should you hang on, hoping for
better days, trusting that your reason for buying the stock in the first place was sound?
Or should you admit your mistake, dump it, and move on? Robert Sheard, author of the Dow
Dividend Approach and Foolish Workshop for The Motley Fool, offers a way around this
dilemma. He notes that the obvious requirement for making money in the stock market is to
buy low and sell high, but that most people simply can't do this. "What does it take
to buy low and sell high? Surprisingly enough, it takes the polar opposite of normal human
emotions." |
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Investing from
Scratch: A Handbook for the Young Investor
by James Lowell.
From the author who prepared post-collegiates for "life" in How to Survive in
the Real World comes an essential book for newcomers to the world of investing. Lowell
speaks frankly to readers ages 25 to 35 about current ecocomic issues and offers
much-needed advice about how to reduce the overall risks associated with investing while
helping achieve a decent return on one's money. |
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The Investor's
Anthology: Original Ideas from the Industry's Greatest Minds
by Charles D. Ellis and James R. Vertin.
This book brings together a collection of great short writings from investment
luminaries such as Barton Biggs, Warren Buffett, Benjamin Graham, and John Templeton, on
all the topics for which they are known. Sprinkled with anecdotes and stories from each
writer's experiences, The Investor's Anthology is both amusing and educational. |
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Mutual Funds on
the Net: Making Money Online
by Paul B. Farrell.
The first online guide specifically for mutual funds, this guide teaches investors how
to choose, analyze, purchase shares, track, and trade mutual funds with online resources.
It offers tips and instruction on how to use online mutual fund brokers, accessing the
top-20 mutual fund families, using the electronic business news services, using online
mutual fund business letters, and tapping into government databases, private bulletin
boards and more. |
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Bernard M.
Baruch: The Adventures of a Wall Street Legend
by James Grant.
This biography of Bernard Baruch considered to be renowned as the definitive story
about the notorious financial wizard and presidential advisor. Baruch's political policies
are discussed briefly, and James Grant includes a detailed account of Baruch's trading and
investment gains and losses. Baruch obtained his millions by risking his fortune again and
again. In the history of our stock market and government, there are few who have obtained
his mythical status as a successful investor of all times. |
Advertising and Marketing| Electronic/Web Commerce|
Investments | Motivation
| Sales |Small Business | Taxes |
Motivation Awaken the
Giant Within: how to take immediate control of your mental, emotional, physical &
financial destiny!
by Anthony Robbins.
The creator of acclaimed personal achievement programs and the author of
the bestselling Unlimited Power reveals the proven steps to self-mastery. Robbins shares
the secrets of his exclusive "Date with Destiny" seminars, describing how
unconscious beliefs control our behavior and how we can make immediate changes to
accomplish our goals.
Daily
Reflections for Highly Effective People
by Stephen J. Covey.
by the author of The 7 Habits of Highly Effective People.
How to Win
Friends and Influence People
by Dale Carnegie.
Simply, this is one of the classics.
Unlimited Power
by Anthony Robbins.
Sales
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Enterprise One
to One : Tools for Competing in the Interactive Age
by Don Peppers, Martha Rogers PhD.
Peppers & Rogers explain how to harness technology to achieve competitive
advantages in customer loyalty and unit margin. They show you how you can tell customers
apart, remember them individually, and have them give feedback directly to you. They also
display how mass customization technology enables businesses to customize products and
services as a matter of routine. |
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The One to One
Future: Building Relationships One Customer at a Time
by Don Peppers, Martha Rogers PhD.
Consultants and authors, Don Peppers and Martha Rogers pioneered the end of mass
marketing rules and created the one dictum that is carrying marketing into the 21st
century--sell more products to fewer customers. By following their groundbreaking One to
One approach, readers learn how to find their customer base and how to keep those
customers loyal, no matter what product. |
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How Champions
Sell
by Michael Baber.
Explores more than two dozen specific tactics and outlines an additional 1,000 ideas
that can help both beginning and experienced salespeople increase their success. |
Creating the
High Performance Team
by Steve Bucholz & Thomas Roth.
Direct Mail
Copy that Sells
by Herschell Gordon Lewis.
Don't Fire
Them, Fire Them Up: Motivate yourself and your team
by Frank Pacetta.
From jump-starting a business to creating a permanent culture of success, Pacetta lays
out the techniques he used to turn around sales at Xerox and explains how to apply them in
any business.
Guerilla
Marketing: Secrets for Making Big Profits from your Small Business
by Jay Conrad Levinson.
When Guerilla Marketing was published in 1983, Jay Levinson was the first to present
this innovative, take-no-prisoners approach to marketing for the small business owner. Now
completely revised, Levinson identifies how to reach the fastest-growing markets of the
'90s.
Guerilla
Marketing Online: The Entrepreneurs Guide to Earning Profits on the Internet
by Jay Conrad Levinson & Charles Ruben.
From building and maintaining a web site to creating an online catalog and encouraging
users to buy your product online, this definitive guide to marketing your business on the
Internet offers the entrepreneur basic training for survival and success online.
High
Probability Selling Re-Invents the Selling Process
by Jacques Werth & Nicholas E. Ruben.
Learn to sell only to those who want to buy. Success Magazine Editors Choice, May 1996
How to Master
the Art of Selling
by Tom Hopkins.
After failing in sales for six months, Tom Hopkins turned his own career around and
earned more than a million dollars in three years. Now he tells readers his secrets of
success.
Making Money on
the Internet
by Alfred & Emily Glossbrenner.
Includes the several rules of successful online selling. Surveys the entire world of
online commerce.
Managing Major
Sales: practical strategies for improving sales effectivness
by Neil Rackham & Richard Ruff.
The first book on managing major sales from the bestselling author of SPIN Selling.
Red-Hot Cold
Call Selling: prospecting techniques that pay off
by Paul S. Goldner.
Whether you're a seasoned salesperson or a professional selling your own services,
you'll get better results with Red-Hot Cold Call Selling. It's filled with valuable
strategies and techniques for developing a complete selling system that works. You'll
learn to properly define your target market - and stop squandering money and time on
unfocused prospecting; free yourself of the cold-call jitters and render yourself
rejection-proof; dissect the cold call and develop a personalized script that works best
for you; get past secretaries, administrative assistants, and even that nemesis of the
telecommunications age: voice mail; and have prospects come to you by generating your own
public relations, newsletters, and more.
Secrets of
Closing the Sale
by Zig Ziglar.
SPIN Selling
by Neil Rackham.
Based on the largest research project ever undertaken in the field -- over 35,000 sales
calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different
set of skills from those that have always been used for small sales.
Successful Cold
Call Selling: Over 100 New ideas, Scripts, and Examples from the Nation's Foremost Sales
Trainer
by Lee Boyan.
For one of the fastest growing segments of the sales profession, this second edition is
welcome. Offering hundreds of new ways to break the ice and complete a sale, it also gives
classic tools from the first edition, proven by sales reps and managers.
Superstar Sales
Secrets (State of the Art Selling) by Barry J. Farber.
Superstar Sales
Managers Secrets (State of the Art Selling) by Barry J. Farber.
Direct Mail
Copy that Sells by Herschell Gordon Lewis.
Advertising and Marketing| Electronic/Web Commerce| Investments
| Motivation | Sales | Taxes |
Small Business
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Small Business
and Entrepreneurship
by Linda Stern.
From the author: "This is the book I have wanted to write for the ten years I've
been contributing to Home Office Computing! It's a personal finance guide for
self-employed people, and it includes lots of tips from fellow small business owners, as
well as details about my own finances. I cover everything from how to raise your rates,
hire your children, write off the most possible legal tax deductions, plan your own
retirement and more. I'm sure it will save you the cost of the book many times over."
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The Complete
Guide to Running and Growing Your Business
by Andrew J. Sherman.
Initial chapters cover business structure, employee relations, contracts, and
professional advisors. The latter two-thirds of the book deals with the problems that
regularly surface once a business is up and running. Handling nasty disagreements among
cofounders, developing effective strategies for raising capital, preparing properly to
protect intellectual property, and arranging to expand through franchising and licensing
all are addressed in a manner that's designed to assuage the fears of those who would
rather spend more time on the shop floor than in the management suite.
What Losing
Taught Me About Winning: The Ultimate Guide for Success in Small and Home-Based Businesses
by Fran Tarkenton & Wes Smith.
The ex football star relates how his willingness to take risks and savvy business
decisions led to his success and offers tips on choosing the right heroes and developing
"magnificent obsessions." .
101 Best Home
Businesses
by Dan Ramsey.
Describes in detail 101 proven home businesses and opportunities based on first-person
interviews and case histories.
The
Enterpreneur's Complete Sourcebook
by Alexander Watson Hiam and Karen Olander.
384 pages containing everything about starting & running a business.
101 Best Small
Businesses for Women: Everything You Need to Know to Get Started on the Road to Success
Priscilla Y. Huff.
The author of 101 Best
Homebased Businesses for Women continues her advice by focusing on businesses that are
somewhat larger in scale than homebased businesses, and also on topics and in fields of
interest to women. Organized by topic and theme, readers will be able to flip to the
section that best suits their skills and interests
The Way of the
Guerrilla : Achieving Success and Balance As an Entrepreneur in the 21st Century
by Jay Conrad Levinson.
Covering everything from preparing a focused mission statement to hiring responsible
employees and delegating effectively to sustaining a balanced and fulfilled personal life,
The Way of the Guerrilla is an invaluable guide to the future for new and seasoned
business owners alike.
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